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Are you curious about the IPL 2024 sponsor and how sponsorship has evolved? We’ve gathered all the essential details for you.
Since its launch in 2008, the Indian Premier League (IPL) has become a worldwide cricket sensation. Alongside the thrilling matches, the league has consistently drawn big-name sponsors, who play a pivotal role in its financial achievements and global appeal. Below, you’ll find a comprehensive table detailing the IPL 2024 sponsors.
| IPL Sponsors | ||
| Year(s) | Sponsor | Industry |
| 2020 | Dream11 | Fantasy Sports |
| 2021 | VIVO | Smartphones |
| 2022-Present | Tata Group | Conglomerate |
The Board of Control for Cricket in India (BCCI) has made a significant announcement: the TATA Group, a renowned Indian conglomerate with a global footprint and a solid commitment to excellence, has secured the exclusive sponsorship rights for the Indian Premier League (IPL) from 2024 to 2028.
The BCCI and TATA Group partnership marks a significant milestone in cricket’s history. With an impressive bid of INR 2,500 crore, the TATA Group continues to demonstrate its strong commitment to the sport, reinforcing IPL’s status as a premier global sporting event.
Granting the title sponsorship to TATA Group underscores both organizations’ dedication to achieving excellence. With its reputation for innovation, integrity, and leadership, TATA Group is a fitting partner for the IPL. It is renowned for delivering top-tier cricket and unparalleled entertainment.
| Partnership | Brand |
| Title Sponsor | TATA |
| Official Partners | My11CircleCREDUpstoxRuPaySwiggy Instamart |
| Official Orange & Purple Cap Partner | TBA |
| Official Broadcasters | Star Sports |
| Official Digital Streaming Partners | Jio Cinema |
| Umpire Partners | TBA |
| Official Strategic Timeout Partner | CEAT |
| Fact | Details |
| Highest title sponsorship fee | INR 439.8 crore (VIVO, 2018-2019) |
| Longest title sponsorship tenure | 4 years (DLF Ltd.) |
| Shortest title sponsorship tenure | 1 year (Dream11) |
| First non-Indian title sponsor | VIVO (Chinese smartphone manufacturer) |
The IPL’s dynamic displays of skill and sportsmanship captivate audiences worldwide, and its partnership with the TATA Group further extends the league’s influence, cementing its status as a critical event on the global sports calendar.
TATA Group’s involvement goes beyond the IPL. Its sponsorship of the Women’s Premier League highlights the company’s commitment to advancing gender equality and empowering women in sports, adding even more value to cricket.
This landmark collaboration is driven by the visionary leadership of Mr. Jay Shah, Honorary Secretary of BCCI, and Mr. Arun Singh Dhumal, Chairperson of IPL. Their foresight and strategic approach have propelled the IPL to unprecedented levels, establishing it as a true global leader in the sports arena.
With TATA Group’s expertise and resources, the IPL is set to enhance fan engagement. From cutting-edge technological advancements to vibrant fan interaction initiatives, this partnership promises to elevate cricket entertainment.
Refer to the table below for a list of IPL sponsors from previous seasons up to the present.
| Year(s) | Sponsor | Industry |
| 2008-2012 | DLF Ltd. | Real Estate |
| 2013-2015 | PepsiCo | Beverages |
| 2016-2019 | VIVO | Smartphones |
| 2020 | Dream11 | Fantasy Sports |
| 2021 | VIVO | Smartphones |
| 2022-Present | Tata Group | Conglomerate |
In the inaugural season, DLF Ltd., a leading real estate developer in India, secured the title sponsorship with a bid of INR 40 crore. This partnership set the stage for a lucrative collaboration that spanned four seasons.
Following DLF, global beverage giant PepsiCo was the title sponsor for three seasons. During this period, the league’s popularity surged, further cementing its status as a premier sporting event.
Chinese smartphone manufacturer VIVO entered as the title sponsor in 2016 with a significant investment. Their partnership lasted through 2019, with a brief break in 2020 due to political tensions. VIVO returned in 2021, highlighting the growing role of tech companies in the sponsorship landscape.
In 2020, with VIVO’s temporary departure, fantasy sports platform Dream11 assumed the title sponsorship. This marked a shift in the sponsor profile, reflecting the expanding diversity of brands associated with the IPL.
In 2022, the Tata Group, one of India’s largest conglomerates, secured the title sponsorship with a record-breaking deal. This five-year agreement, extending until 2028, underscores the IPL’s lasting appeal and ability to attract significant corporations.
| Year(s) | Sponsor | Fee |
| 2008-2012 | DLF Ltd. | 40 per year |
| 2013-2015 | PepsiCo | Not publicly disclosed |
| 2016-2017 | VIVO | 100 per year |
| 2018-2019 | VIVO | 439.8 per year |
| 2020 | Dream11 | 222 |
| 2022-Present | Tata Group | 500 per year |
| 2022-Present | Tata Group | Conglomerate |
PepsiCo’s sponsorship fee remains undisclosed.
In contrast, the Tata Group’s fee reflects the annual cost of their five-year agreement.
The Indian Premier League (IPL), overseen by the Board of Control for Cricket in India (BCCI), has become a significant financial powerhouse in sports. In 2022, the league generated an astounding ₹12,715 crore by selling just two teams, demonstrating the escalating interest and investment in the league. The average price per team surged to ₹6,357 crore, reflecting an incredible increase of 17 times over just 13 years, showcasing the IPL’s exponential growth in brand value.
This remarkable rise in brand worth can be attributed to the growing attendance at stadiums and the surge in viewership of matches. The allure of the IPL has captured the hearts of cricket enthusiasts, making it a central fixture in the sporting calendar. As the 2023 season approaches, the IPL teams’ brand value continues to reflect this trend, underlining the league’s stature as a premier sporting franchise. Here’s what you need to know about the IPL teams’ brand value following the latest season:
| IPL Team | Brand value |
| Mumbai Indians | USD 87.0 million |
| Chennai Super Kings | USD 80.6 million |
| Kolkata Knight Riders | USD 78.6 million |
| Royal Challengers Bangalore | USD 69.8 million |
| Gujarat Titans | USD 65.4 million |
| Delhi Capitals | USD 64.1 million |
| Rajasthan Royals | USD 62.5 million |
| Sunrisers Hyderabad | USD 48.2 million |
| Lucknow Super Giants | USD 47.0 million |
| Punjab Kings | USD 45.30 million |
Here are the details regarding the Principal Partners, Official Partners, Digital Partners, and Merchandise Partners of the CSK:
| Team Partnership | Brand |
| Principal Partners | TVS EurogripEtihad AirwaysIndia CementsGulf OilBritish EmpireSNJ 10000Reliance JIOAstral Pipes |
| Official Partners | Vision 11ICICI BankCoca Cola |
| Merchandise Partners | Play RHello FMFever FMFan Craze |
Here are the details regarding the Principal Partners, Official Partners, Digital Partners, and Merchandise Partners of the MI:
| Team Partnership | Brand |
| Principal Partners | SliceDHL |
| Associate Partners | IDFC First BankAstral PipesReliance Jio |
| Official Partners | Jio CinemaDream11Garnier MenUSHABisleriBIRA 91Max Life InsuranceBKTRadio CityFever FMRadio One |
| Merchandise Partners | EUMEFanCodePlaetoPlay RThe Arena |
Here’s a detailed overview of the sponsorship lineup for GT in IPL 2024, including information on Principal Partners, Official Partners, Digital Partners, and Merchandise Partners:
| Team Partnership | Brand |
| Principal Partner | Ather |
| Associate Partners | Capri LoansBKT TiresJIOAstral PipesSimpolo CeramicsACKOEquitasLubiRayzon Solar |
| Official Partners | RarioDream11Jio CinemaBisleriHavmorCromaMunchBig Ant StudiosBoat |
| Exclusive Ticketing Partner | Paytm Insider |
| Merchandise Partners | EMFanCode ShopCybeart |
| Radio Partners | 95 Radio OneTop FM91.1 FM Radio City |
Below is a comprehensive look at the sponsorship lineup for RCB in IPL 2024, featuring details on their Principal Partners, Official Partners, Digital Partners, and Merchandise Partners:
| Team Partnership | Brand |
| Main Title Sponsor | Qatar Airways |
| Principal Partners | KEI Wires and CablesHappiloReliance JIO |
| Associate Partners | PUMA Hindware Italian Collection Boat Equitas Mahindra Nippon Paints |
| Official Partners | Eat Sure Rario Munch Ampere Restolex Dream11 Bira 91 Royal Challenge Packaged Drinking Water Hombale Films Amul Organic Manipal Hospitals Aryaka 7UP ITC Master Chef Fever 104 FM Bella VITA Jio Cinema Birla Estates Alstone |
The following details outline the Principal Partners, Official Partners, Digital Partners, and Merchandise Partners associated with the Delhi Capitals (DC) for IPL 2024:
| Team Partnership | Brand |
| Principal Sponsor | JSWGreen PanelDP World |
| Associate Sponsors | Green PanelDP WorldGMRRoyal StagJIOJBLZed BlackMahindraGalaxy Basmathi Rice |
| Official Partners | Fan CrazeBKTDream11BIRA 91Fancode ShopEUMEJio CinemaBisleriWrognMedulanceBig Ant StudiosFever FM94.3 Radio OnePunjabi FeverHRXAsian FootwearsAmul Organic |
| Exclusive Ticketing Partner | Paytm Insider+Paytm |
The following information provides an overview of the Principal Partners, Official Partners, Digital Partners, and Merchandise Partners affiliated with the Rajasthan Royals (RR) for IPL 2024:
| Team Partnership | Brand |
| Title Sponsor | Luminous |
| Principal Sponsor | BKTReliance JIO |
| Associate Sponsors | GOEL TMTUBON Born To Free |
| Official Partners | Dream11 |
| Official Licensees | FanCode ShopTagZGullyactive ClubPlay R |
Below are the details regarding the Principal Partners, Official Partners, Digital Partners, and Merchandise Partners of PBKS:
| Team Partnership | Brand |
| Title Sponsor | EBIX Cash |
| Principal Sponsor | BKTLotus HerbalsReliance JIOOasis All SeasonsDream11Hindware Home Innovation Limited |
| Official Partners | TideAVPL Drones |
| Associate Partners | CAMPA Official Pouring PartnerMunchAmul OrganicB Natural Juices And BeveragesOrion Turtle ChipsDurbi PlywoodLovable Airy Lightly Lovely |
| Official Kit & Merchandise Partner | T10 Sports |
| Official Digital Collectibles Partner | Rario |
| Associate Partners | PayTM Insider98.7 BIG FM |
| Fan Merchandise Partner | Fancode ShopThe ArenaPlay R |
Presented below are the details of the Principal Partners, Official Partners, Digital Partners, and Merchandise Partners associated with SRH:
| Team Partnership | Brand |
| Title Sponsor | Fan Craze |
| Principal Sponsor | BKTKUHL Stylish FansJIOTCLDream11EBIX Cash |
| School Education Partner | Bachpan |
| Simplify Partner | NBL |
| Official Merchandise & Lifestyle Partner | Wrong |
| Official Pouring Partner | Campa |
| Celebration Partner | Royal Challengers Package Drinking Water |
| Official Cosmetics Partner | Dazzler Eterna |
| Official Gaming Partner | Big Ant Studios |
| Official Partner | BIRA 91 |
| Official Fan Merchandise Partner | Fan Code |
| Outdoor Media Partner | Mera Hoardings |
| Official Medical Partner | Apollo Hospitals |
| Official Organic Foods Partner | Amul Organic |
Below are the details concerning the Principal Partners, Official Partners, Digital Partners, and Merchandise Partners associated with KKR:
| Team Partnership | Brand |
| Principal Partner | MyFAB11BKT |
| Associate Sponsors | LUX CoziJOY Personal CareMoney 9JIOACKORoyal GreenSRMB |
| Official Partners | Thums UPBoatMio AmoreHRXBira 91Amul Organic |
| Licensing Partners | The Souled StoreLIT-AF.INEUMEFancode Shop |
| Media Partners | Fever FM94.3 Radio ONEThe TelegraphSampark |
| Health Partner | Woodlands Hospital |
Here are the details about the Principal Partners, Official Partners, Digital Partners, and Merchandise Partners affiliated with LSG:
| Team Partnership | Brand |
| Sponsors | My11CircleShyam SteelGreen PlyJIOVIDABond Tite AdhesivesTOO YUMMPrayag BathwareSomanyFancrazeRoyal Challengers Package Drinking WaterKingfisherCampa |
| Official Partners | PayTM Insider + PayTMDr. Vaidya’s New Age AyurvedRadio CityThe Soul StoreALCISSpencer’sMacmeriseFC HospitalityAmul OrganicSahara Hospital |
In conclusion, the TATA Group’s acquisition of the IPL title sponsorship signifies the dawn of a new era marked by excellence, innovation, and camaraderie in cricket. Anticipation is building among cricket fans for the start of IPL 2024. The TATA Group is poised to present a remarkable showcase of skill, passion, and unparalleled sportsmanship.
Check out more related topics: Comprehensive Breakdown of IPL Purple Cap Holders (2025)
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