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Major brands are coming together as sponsors for the T20 World Cup 2024, significantly enhancing the tournament’s profile. Their support not only boosts visibility but also underscores the strong connection between sports and commerce. As the event approaches, these partnerships promise to create a vibrant atmosphere for fans and participants alike.
Are you aware of the major sponsors behind the T20 World Cup 2024? The tournament is supported by various premium and global partners, each playing a crucial role in making it a standout event. Below, we’ve highlighted each sponsor for you. Like these brands, you can unlock incredible gains with T20 betting bonuses.
The T20 World Cup 2024’s success isn’t just about thrilling cricket it’s also powered by an impressive lineup of sponsors. The sponsorship list is diverse and impactful, from global corporations to smaller enterprises. Let’s examine these sponsors and how their contributions drive the event’s success.
Premium Partners
Global Partners
Official Partners
Social Responsibility Partner
Additional Partner
Since 2002, Emirates has established a significant presence in the cricketing world. Initially supporting the International Cricket Council (ICC), the airline sponsored the ICC’s panel of umpires and match officials from 2007 to 2015. Their partnership continued to strengthen, culminating in a contract extension in 2016 that lasted until 2023. As of 2024, Emirates has ascended to Premium Partner of the ICC. While the specifics of this recent development remain under wraps, Emirates’s unwavering commitment to cricket is evident.
The Saudi oil giant Aramco has emerged as a critical player among the T20 World Cup sponsors. Joining as a Global Partner in October 2022, Aramco’s status has been elevated to Premium Partner starting in 2024. This partnership has been extended through 2027 and encompasses all senior and U19 ICC competitions, including the Men’s T20 World Cup 2024. Aramco’s involvement underscores its strategic initiative to align with international sporting events, leveraging cricket’s vast audience to enhance its brand visibility.
Founded in 2005, DP World is a multinational logistics company based in the UAE that officially partnered with the ICC in June 2023. By May 2024, DP World upgraded its affiliation to become a Premier Partner, a designation that will last until 2027. Their essential role includes delivering the match ball for all 55 World Cup matches and presenting the tournament trophy, showcasing their vital contribution to ensuring the event’s seamless logistical execution.
As a Global Partner of the ICC, Coca-Cola is one of the most recognizable names in the beverage industry. Their five-year sponsorship contract, signed in July 2019, covers all ICC tournaments, culminating in the T20 World Cup in 2024. Coca-Cola’s involvement aligns with its long tradition of sponsoring major sporting events, ensuring a vibrant presence at worldwide cricket grounds.
In September 2023, IndusInd Bank, a prominent player in the Indian financial services sector, joined forces with the ICC as a Global Partner. This multi-year collaboration features engaging events and promotions tailored to consumers, employees, and cricket enthusiasts. IndusInd Bank’s association with the ICC T20 World Cup 2024 underscores its commitment to connecting with a diverse audience through the universally beloved sport of cricket.
The T20 World Cup showcases modern technologies, mainly due to the Near Foundation and FanCraze’s contributions. As the ICC’s official blockchain partner through 2025, the Near Foundation aims to enhance fan engagement through Web 3.0 technology, offering innovative digital experiences and new avenues for fan interaction.
Launched in January 2022, FanCraze is a cricket NFT platform that introduced “Crictos,” digital mementos celebrating memorable cricket moments. Their multi-year partnership with the ICC features the “ICC Crictos SuperTeam,” a fantasy game incorporating officially licensed digital video collectibles. This collaboration also includes plans for additional product launches with the 2024 ICC Men’s T20 World Cup.
In collaboration with UNICEF, the ICC’s Cricket for Good initiative aims to leverage cricket’s influence for positive change in communities. Launched in 2015, this program focuses on enhancing access to food, clean water, healthcare, education, and protection for children globally. As the official social responsibility partner of the 2024 ICC Men’s T20 World Cup, this initiative will continue to uplift local communities and foster meaningful change.
Max Life Insurance has partnered with Star Sports, the official broadcaster of the ICC Men’s T20 World Cup 2024. Throughout the tournament, Max Life will receive prominent exposure via promotional tags, commercial slots, and in-show integrations as the insurance partner of the Cricket Live event. This collaboration emphasizes Max Life’s commitment to engaging cricket fans and building trust, further solidifying their connection to the sport.
The involvement of diverse and influential sponsors underscores the global appeal and financial viability of the ICC T20 World Cup 2024. Covering various sectorsfrom logistics and beverages to financial services and cutting-edge technologies each sponsor brings unique value that enhances the overall experience for spectators while ensuring the event’s smooth operation.
The ICC T20 World Cup 2024 sponsors reflect the event’s worldwide popularity and prestige. These partnerships provide essential financial support and enrich the tournament through innovative fan engagement initiatives and social responsibility projects. With the backing of these esteemed sponsors, the T20 World Cup 2024 is set to be an extraordinary and successful event for cricket enthusiasts around the globe as we look forward to the thrilling matches ahead.
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